If Video killed Radio Star, Blog and Instagram killed magazines.
The last time I subscribed to Female, Beauty Magazine was 10 years ago. Since then, I hardly remember when I bought one. Yes, the last magazine I bought was Vivi Magazine during my trip to Osaka – Tokyo in 2012. And then I remember that I flipped some magazines once in a while when I sat down in hair salon getting my hair treatment done.
Then today, I saw May 2015 Cosmopolitan Magazine lying on my parent in law’s kitchen with Madonna on the cover. I was surprised to see such magazine reached into my parent in law’s mail box so I checked the address sticker – it was belong to Mike’s niece.
Since I have spare time after my lunch, I decided to check the magazine and come to my surprise, I managed to flip it from cover to cover in 5 minutes. What went wrong? Apparently flipping magazine pages isn’t bring much pleasure to me now. And most of the content somehow, I already came across in Beauty Blog, online. The image printed in the magazine is becoming far ordinary compared the one I’ve seen on Instagram under #OOTD, #foodporn and #beauty. Not to mention Sex tips, I can easily read it on Yahoo! now (Not that lady at my age still clueless about sex and still looking for tips) but that what I first came across every time I go to Yahoo browser to check my Yahoo email).
It is not fun to read Cosmopolitan when I unable to get valuable information for first 25 pages, when it filled with only advertisement – where most of it I’ve seen on TV in between my favorite show (which is annoying). And oh! that god damn samples makes it harder for the next page to stay flat too. Samples and printed, advertisement marketing is a time and cost wasting since I can just go to youtube and search #reviews on anything before I decide to buy it.
I didn’t see the point of magazine subscriptions anymore. Plus, Madonna or Rihanna or Nicki Minaj on the cover isn’t adding value to the magazine since we have the access to every celebrity’s nipple posted on their Instagram account – on daily basis. Thanks to TMZ.com too, I don’t need to wait for the next issue to know what’s up with them celebrities. The next minute something happen, TMZ never failed to break the internet with complete latest, unedited, real photos. Ha!
Readers nowadays value real, quick information with one touch button FOR FREE. I don’t think any beauty, female, health and fashion magazine can do that anymore. Funny but true, I enjoyed reading huffingtonpost.com more than any female, beauty magazines that exist now.
So, to the magazines, Rest in Peace.